Hardcover 640 pages
Dimensions: 7.7 x 10.0 in.
Dimensions: 7.7 x 10.0 in.
This volume delivers a complete and nostalgic overview of 1970s advertising. As television and other media began to compete for advertising dollars, new ideas were incorporated into a post-hippie world where disco clashed with punk, and social consciousness, health and environmental awareness went head-to-head with the Me Generation.